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Stronach Group Officials Discuss New Company Brand Strategy
The Stronach Group Feb. 27, in meetings with Maryland Jockey Club employees, explained its new 1/ST brand program that is geared toward reinventing the racing and gaming experience at its various properties.
The 1/ST initiative, which includes new graphics for live racing signals at the company’s tracks, was presented by David Wilson, Senior Vice President of Marketing and Guest Experience for the TSG.
“It comes down to the guest experience,” Wilson said. “Every department needs to be thinking, ‘What is this going to look like five years from now, 10 years from now, and what do I see every day that can be fixed?’ This is really a bottom-up approach.”
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Live racing returns to the Maryland State Fairgrounds in Timonium for a seven-day meet beginning Friday, August 22, and running through Labor Day, Monday, September 1. The meet, known for its tight five-furlong oval and festive summer atmosphere, continues to be a popular and tradition-rich stop on the Maryland racing calendar.
Fair Hill is moving forward with its plan to offer Thoroughbred racing on its new turf course on Saturday, Aug. 30, and it will mark the first meet in six years at the Cecil County facility.
