Stronach Group Officials Discuss New Company Brand Strategy

The Stronach Group Feb. 27, in meetings with Maryland Jockey Club employees, explained its new 1/ST brand program that is geared toward reinventing the racing and gaming experience at its various properties.

The 1/ST initiative, which includes new graphics for live racing signals at the company’s tracks, was presented by David Wilson, Senior Vice President of Marketing and Guest Experience for the TSG.

“It comes down to the guest experience,” Wilson said. “Every department needs to be thinking, ‘What is this going to look like five years from now, 10 years from now, and what do I see every day that can be fixed?’ This is really a bottom-up approach.”